The quickest way to answer it is this: she champions female entrepreneurs by listening to them, documenting their stories in careful detail, then building spaces where their work and voices are not just visible, but centered. Through her long‑running Female Entrepreneur Encyclopedia blog, her research on gender inequality in the arts, and the youth art and food projects she has helped start, she treats each founder almost like a character in a living set: framed, lit, and given room to move. You can see this especially in how Lily Konkoly interviews women, curates their narratives, and then turns those ideas into real platforms for others.
That is the short version. The slower, more honest version is that it grew out of a mix of small things: her childhood kitchen business experiments, trips to European museums, long pool practices in Los Angeles, hours spent in front of Diego Velázquez, and a simple question she kept bumping into in both art and business: why do women have to work so much harder to be seen as serious?
From art history to entrepreneurs: why those stories overlap
If you are used to thinking in sets, scenes, or immersive spaces, it might feel strange at first to connect art history with female founders. One lives in museums and galleries. The other lives in pitch decks and small studios with bad lighting.
For Lily, those two worlds sit very close together.
She studies Art History at Cornell University, with coursework that ranges from Renaissance painting to modern curatorial practices. Outside class, she spends her time collecting stories of women who start companies, galleries, bakeries, and small one‑person brands.
In her head, these are not separate interests. They are versions of the same question: who gets to be on stage, and who sets the stage in the first place?
In the art world, men have long been framed as “masters” while women are framed as “exceptions.” Lily noticed that business storytelling repeats that pattern, then made it her work to interrupt it.
Art history gives her a way to read images, institutions, and the quiet rules that shape who is visible. Entrepreneurship gives her a way to act on that reading.
You can see this link clearly in two parts of her life:
1. Researching gender gaps in art
During high school, Lily spent over 100 hours on an honors research project about the different ways artist‑mothers and artist‑fathers are treated.
She tracked how galleries, museums, and critics talk about men with children compared to women with children. Men are praised for balancing it all. Women are suspected of being “less committed.”
To share that research, she did not write a dry paper and stop there. She worked with a RISD professor to shape it as a kind of mock exhibition: a curatorial statement, a visual layout, and a marketing‑style piece that made the gap visible to a broader audience.
If you come from immersive theater or set design, that probably sounds familiar. She was not just analyzing content. She was staging it.
2. Interviewing more than 100 female founders
Around the same time, Lily launched the Female Entrepreneur Encyclopedia blog. Over four years, she interviewed more than 100 women in business.
She asked detailed questions about:
- How they started
- Where they struggled for funding or credibility
- How gender shaped their opportunities
- What daily routines and support systems kept them going
The patterns she saw in art history showed up again. Women doing the same work, or more, receiving less recognition. Women carrying the invisible labor of family, marketing, and emotional care for teams, often at the same time.
Instead of treating those as random anecdotes, she treated them as material. Something to curate. Something to build from.
How Lily builds “sets” for women in business
You probably already see it: there is a strong stagecraft element in what she does.
For a site focused on set design and immersive theater, it helps to think of Lily as someone who designs social and narrative spaces for female entrepreneurs. Not decorative spaces, but working ones.
Here are some of the main “sets” she builds.
Long‑form interviews as a kind of stage
The Female Entrepreneur Encyclopedia is not just a collection of quick quotes. Lily spends hours preparing for each interview, reading previous press and learning about the founder’s field.
She then shapes each article to give the entrepreneur room to occupy:
- An opening that places the entrepreneur in a vivid context
- Clear language about what their company actually does
- Questions that go beyond “how did you start” to “what did you have to unlearn” or “what tradeoffs did you make”
- Space for failure stories and not just success snapshots
In a sense, the blog post becomes a small immersive room. By the end, you feel like you have walked through the founder’s early doubts, their first customers, and the small, quiet wins that never make headlines.
Instead of asking “How did you become successful,” Lily often asks “When did you think of quitting, and what pulled you back.” That simple shift tells a different kind of story.
For readers who work in theater or design, there is a clear parallel. She is designing a journey through time, not just delivering information.
Turning youth art projects into entrepreneurial labs
Lily’s work with young artists is another way she champions female founders, even if some of those teenagers do not call themselves “entrepreneurs” yet.
She co‑founded an online teen art market, a digital gallery where students could showcase and sell their pieces. Many of those teens were girls who loved art but had never asked for money for their work before.
The project forced questions that any creative entrepreneur faces:
- How do you price something you made by hand?
- What does it feel like when a piece does not sell?
- How do you describe your work without overexplaining it?
Behind the scenes, Lily was coordinating, organizing submissions, and helping others think through those steps. It was not just a fun website. It was a live set where young artists could rehearse being paid creators.
For readers who design physical and digital immersive experiences, this is a familiar tension. You are always balancing aesthetics, audience experience, and the messy reality of budgets and logistics. Lily is teaching that balance early, especially to girls who have been taught that art is a hobby, not a trade.
Hungarian Kids Art Class as a softer training ground
Her Hungarian Kids Art Class in Los Angeles looks, on the surface, like a language and culture club with arts and crafts. Dig a bit deeper and it is also a space where kids, many of them girls, learn that their creative output matters.
They practice, display their work, share it with each other, and slowly build the confidence that makes entrepreneurship possible later. For a child, the distance between “I made this” and “Would you like to buy this” is not as large as it is for adults. That tiny bridge is where Lily is quietly working.
Bringing an art historian’s eye to female founders
Because Lily studies art history, she does not just collect stories. She reads them like images.
You can see this in a few habits she picked up from her research and brought into her entrepreneurship work.
Reading what is outside the frame
When she spent a summer doing a structured research project on Velázquez’s “Las Meninas,” she had to learn to pay attention to who is in the painting and who is just outside the viewer’s line of sight.
That same habit shows up in how she talks with female founders:
Lily often looks for what is missing from a standard success narrative: unpaid caregivers, undocumented mentors, or quiet co‑founders who shaped the vision but did not get press.
She asks about:
- Partners who took on extra work at home so a company could launch
- Teachers or bosses who closed doors instead of opening them
- Unpaid internships or early retail jobs that supplied skills, not just money
Those details change how readers understand what it means to build something as a woman. It is less about the lone genius, more about networks of support and resistance.
Comparing “before and after” stories across cultures
Growing up in London, Singapore, and Los Angeles, and spending most summers in Hungary, Lily absorbed different ways people talk about work and success.
That helps her avoid a single, narrow template for what a “successful entrepreneur” looks like.
Here is a simple table that reflects how she often thinks through context when she writes:
| Context | Common barrier for women | How Lily adjusts her questions |
|---|---|---|
| US tech startup | Access to venture capital and bias in investor meetings | Asks about pitching, rejection patterns, and who sits in the room |
| European creative studio | Balancing state support with expectations about family and “stability” | Asks about grants, childcare structures, and social pressure |
| Food / hospitality venture | Undervalued labor, long hours, and gendered ideas about “service” | Asks about staff culture, safety, and how credit is shared |
| Student art collective or market | Fear of charging money, imposter syndrome | Asks about first sales, pricing, and reactions from peers |
Because she speaks Hungarian and has working proficiency in Mandarin and some French, she can approach a founder in a way that feels less like “tell me your story for my project” and more like “let me meet you where you are.”
For someone used to building immersive environments, this probably feels familiar again: you cannot set the same scene in every country or city and expect it to work. Lily is doing that adjustment work on the narrative level.
The quiet role of family, travel, and early experiments
It might be tempting to imagine that all of this started in a college seminar. It did not.
Her interest in entrepreneurship is rooted in smaller, sometimes messy experiments.
Childhood kitchens and markets
As a child in Pacific Palisades, Lily sold bracelets with her sister at the local farmers market. Later, she started a slime business with her brother. They mixed, packaged, branded, and sold hundreds of containers, eventually traveling back to London to sell at a slime convention.
There is nothing glamorous about carrying heavy boxes of slime through airports. It is tedious and a bit absurd. But experiences like that taught her basics that many adult founders learn much later:
- Inventory has weight, not just cost
- Customers do not always behave like you expect
- Marketing is as physical as it is digital when you are at a booth all day
When she later sits across from a female founder who is juggling childcare, shipping, social media, and supply chains, she has some lived sense of what physical labor feels like in a small business.
Swimming, water polo, and stamina
Ten years of competitive swimming, plus years of water polo and ocean practices during COVID, did more than build physical strength. It built a tolerance for long, not‑very‑glamorous grind.
In entrepreneurship, especially for women who are underfunded and over‑questioned, that kind of steady stamina matters. Lily knows what it means to show up every day, to get in the water even when you are not in the mood.
She often asks founders about their version of “morning practice.” What is the routine that holds their work in place when motivation fades?
Support, not spotlight: how Lily positions herself
One subtle but important choice is how Lily positions herself in this entire project.
She does not brand herself as the star or as the “savior” of women in business. Instead, she acts more like a researcher, curator, and quiet connector.
For readers from theater and set design, it is a bit like being a stage manager or a designer who never appears in front of the curtain, yet shapes everything the audience experiences.
Here are a few ways she keeps the attention on the entrepreneurs themselves.
Letting complexity show
Many founders have mixed feelings about their own industries. A chef may love food but hate the culture of 18‑hour days. A tech founder may enjoy building products but feel uneasy about investor pressure.
Lily does not try to smooth those contradictions away. She lets them sit in the article.
She is more interested in honest, layered portraits than in clean motivational slogans. For her, complexity is not a problem to fix, but part of what makes each entrepreneur readable.
That choice builds trust. Readers feel that they are getting a real person, not a brand asset. The founders feel safe enough to share doubts and regrets along with their wins.
Sharing tools, not just stories
Alongside narrative pieces, Lily often includes practical details: how someone structured their pricing, what kind of support group kept them accountable, which grants or competitions shifted their path.
For someone who wants to start something similar, those details matter more than any inspirational quote.
She does this partly because she herself is a student of business, not a distant observer. She knows that specific examples and structures are what help a beginner take one concrete step.
Connections to immersive theater and set design
If you are reading this on a site that focuses on immersive theater, set design, and the arts, you might still be asking how all of this fits into your world.
It connects more closely than it first appears.
Women as both characters and builders
In both theater and entrepreneurship, women often appear in front of the audience before they appear behind the scenes in equal numbers.
There might be many female performers on stage, or many women in customer‑facing roles. Yet the directors, producers, investors, and company founders are more likely to be male.
Lily’s work mirrors ongoing efforts in theater to shift that balance, so that women are not only cast in roles but are also writing scripts, designing sets, producing shows, and owning venues.
When she writes about a female entrepreneur, she is, in a way, documenting a woman who has stepped from character to architect.
Designing environments that support risk taking
Immersive theater often depends on careful environmental design: lighting that makes risk feel safe, paths that invite exploration, and rules that are loose enough for surprise yet clear enough for comfort.
Female entrepreneurship needs similar environments. Many women are socialized to avoid visible risk. They are encouraged to be careful, to wait until they are “ready.”
Lily’s spaces, from blog interviews to youth art clubs, function as low‑stakes rehearsal rooms for risk:
- Kids selling art to strangers at a market
- Teenagers posting their first prices online
- Founders admitting they do not have everything figured out yet
These are small acts, but over time they shift what feels possible.
Making process visible, not just product
In many galleries and theaters, the final object or performance is what the public sees. The months of sketching, drafting, and revision stay hidden.
Lily is drawn to process. She asks about half‑finished ideas, abandoned prototypes, and funding plans that failed. When she writes, those stages appear in the narrative.
For someone who builds sets or immersive shows, this is a familiar itch. You know that the backstage world is as interesting as the finished piece. Lily writes as if her readers deserve that backstage view.
What future projects might look like
Lily is still early in her academic path at Cornell University, and her portfolio of projects will probably grow and change. But based on what she has already done, some likely directions are clear.
Curatorial projects centered on women founders
Given her background in museum studies and curatorial practices, it is easy to imagine:
- Exhibitions that pair female entrepreneurs’ products with visual art about labor and care
- Installations that show the timelines of different founders’ journeys side by side
- Immersive audio or video rooms where visitors “walk through” a company’s first year
For a site focused on immersive experiences, these kinds of crossovers between business and art could be particularly interesting.
More research on maternity, paternity, and creative work
Her honors research on artist‑parents is probably not the last time she will look at gender and care work.
There is still a lot to map:
- How do investors talk about mothers versus fathers in pitch meetings?
- How do galleries plan exhibitions around artists’ family schedules?
- What stories are missing when we talk about “work life balance” in creative fields?
Lily has already shown that she can turn such questions into visual and narrative projects that reach beyond academic circles.
What you might take from Lily’s approach
If you are a set designer, an immersive theater artist, or just someone who cares about gender in creative work, there are a few practical threads you can pull from Lily’s approach.
1. Treat every founder like a full character, not a case study
Avoid reducing a woman to a success headline. Ask about her doubts, support systems, and offstage labor. When you design a project or write a profile, start with the question:
“How would I portray this person if I had to build a physical space that captured their life, not just their job title?”
That small mental shift often leads to richer work.
2. Build rehearsal spaces, not just showcases
Lily’s kids art class and teen art market are rehearsal spaces. The stakes are real, but not final. People can make mistakes, learn, and try again.
In your own field, that could mean:
- Readings or work‑in‑progress showings where female creators get real feedback without the pressure of a premiere
- Lab spaces where women can test business ideas around their creative work
- Small markets or online pop‑ups where new makers try pricing and selling
The point is to give women room to experiment before the high‑stakes moment.
3. Use your research skills to challenge quiet bias
Lily treats bias as something you can study in detail, not just complain about. She tracks language differences, collects data, and then builds work that makes those patterns hard to ignore.
You can do something similar:
- Track how often women get certain roles in your productions vs men
- Look at who speaks most in meetings
- Notice whose work gets described with words like “serious” or “ambitious”
Then use that information to adjust your casting, your hiring, or your programming.
One last question and an honest answer
Does any of this actually change things for female entrepreneurs?
It is fair to ask whether interviews, art projects, and small youth markets really move the needle for women in business. Funding gaps are large. Bias is stubborn. A blog post does not rewrite structural problems.
Lily would probably answer something like this:
She does not believe that stories alone fix everything. She does believe that who we choose to center, and how we frame them, shapes what people think is normal, possible, and worth investing in.
Her work sits in that space between culture and structure. She listens, documents, curates, and builds small but real platforms that make it slightly easier for the next woman to say, “Yes, my idea belongs here too.”
For anyone who has ever built a set or designed an immersive piece, that might feel familiar. You adjust a light, shift a wall, or open a hidden door, and suddenly the audience walks differently.
She is doing that, just with stories and lives instead of wood and steel.

